Executive Director, Marketing -Immunology & NeurologyUnited States of AmericaR-1037592012 CSL Behring L.L.C.
With operations in 35+ nations and ~ 22,000 employees worldwide, CSL is driven to develop and deliver a broad range of lifesaving therapies to treat disorders such as hemophilia and primary immune deficiencies, and vaccines to prevent influenza. Our therapies are also used in cardiac surgery, organ transplantation and burn treatment.
CSL is the parent company of CSL Behring and Seqirus. CSL Behring is a global leader in the protein biotherapeutics industry, focused on bringing to market biotherapies used to treat serious and often rare conditions. CSL Behring operates CSL Plasma , one of the world's largest collectors of human plasma, which is used to create CSL’s therapies. Seqirus is the second largest influenza vaccine company in the world and is a transcontinental partner in pandemic preparedness and a major contributor to the prevention and control of influenza globally.
We invite you to take a look at the many career possibilities available around the globe and consider building your promising future at CSL by becoming a member of our team!
In collaboration with Sales, Corporate Accounts, Business Operations and Medical Affairs, ensures that functional area strategies are aligned with overall therapeutic franchise strategies. The Executive Director of Marketing Immunology and Neurology is accountable for development and implementation of all strategic and tactical business plans for in-line and launch brands related to the achievement of market development, sales and market share goals for the assigned varied and multiple-therapeutic area product portfolios. These responsibilities may cover both marketed brands with some clinical activities needed to develop line extensions, product launches or life-cycle projects as well as brands in very early stages of pipeline development across multiple therapeutic categories requiring intensive collaboration with Clinical Research and Development, Global Commercial Development and Regulatory Affairs. Ensures liaison with Medical Therapeutic Area Leaders and other key senior cross-functional stakeholders to ensure that customer needs are efficiently translated into effective initiatives. Responsible for ensuring representation of respective therapeutic areas on Therapeutic Area Leadership Teams (TALT) and ensures that the North American Commercial Operations position is reflected in all key projects. Responsible for the overall performance standards and objectives for department employees. Must be able to work independently with minimum guidance from the VP Marketing while being able to influence senior management.
Main Responsibilities and Accountabilities :
1. Establishes and gains approval for strategic direction and marketing activities associated with multiple product portfolios, including product and LCM launches, that span numerous, complex therapeutic areas and ensures active solicitation of inputs from key stakeholders in medical affairs, sales, commercial development, clinical research and development, regulatory affairs, etc. Stakeholders for this role are diverse due to multiple therapeutic areas, broad range of product categories and due to the range of development stages each of these may be at. Recommends and drives the alignment of resources and initiatives to achieve current and long-term brand and multiple portfolios growth. Applies innovative and competitive strategies to the development of business plans for in-line and launch brands. Execution of the multiple annual plans for all portfolios requires the Executive Director to independently manage the complex variables that impact the successful execution of these business plans. Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements.
2. Ensures development and execution of the value proposition, growth strategies and tactics for all products in each therapeutic area managed. Gains management approval and organizational alignment by guiding development and presentation of 5 year strategic and 1 year detailed tactical plans prior to implementation of programs.
3. Independently directs all strategic and tactical management of the therapeutic area portfolios under his/her responsibility. Ensures the development of the annual business plan based on effective market definition, segmentation, clear definition of business opportunities and identification of appropriate business levers. Accountable for the successful implementation and measurement of these plans across multiple products in the relevant portfolio(s) to maximize revenue and market share. Ensures effective marketing representation on therapeutic area business (medical affairs, sales, and marketing) teams. Prioritizes and manages marketing team’s work to ensure resources are focused on key initiatives.
4. Responsible for the effective management and operation of all assigned therapeutic area portfolios activities within the approved budget. Responsible for generation of relevant budget and controlling. Accountable for strategic plan and production plan forecasting of all portfolios, including gaining stakeholder input on projections. Ensures proper inventory management for each product.
5. Leads therapeutic business team(s). Develops and sustains an innovative, collaborative high performance culture for the business team. Formulates a multi-year strategic intent for the therapeutic franchise business team and ensures the business team’s ongoing actions are fully aligned. Secures the therapeutic area business as a predictable, significant and profitable revenue stream for CSL for the next 3 -5 years on a rolling basis.
6. Accountable for recommendations on brand and portfolio life-cycle management and gaining alignment on these from multiple stakeholder groups, including senior leadership. Works closely with Commercial Development to identify new product opportunities, accelerate the process of bringing packaging, administration, new products and line extension concepts to the U.S. market. Inputs into early stage product development to define Target Product Profile and Target Labeling.
7. Ensures US Commercial Operations input is provided in the development of Target Product Profiles, clinical research protocols and Target Labeling copy through appropriate channels – Therapeutic Area Leadership Teams, Global Project Review Committees, Global Launch Teams, etc. Represents respective therapeutic areas on Therapeutic Area Leadership Teams and ensures that the North American Commercial Operations position is reflected in all key projects.
8. Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups across the entire range of therapeutic areas assigned (eg: Neurology, Immunology, HAE, etc). Ensures effective agency relationships are managed and developed in support of key initiatives. Selects and refines groups of vendors used for therapeutic area programs and projects and ensures alignment with therapeutic area marketing teams.
9. Has responsibility for oversight and effective management of all team members (i.e. direct and indirect reports) to include but not limited to the following:
• Annual objective setting
• Mid-year and end of year reviews
• Coaching and counseling as appropriate
• Employee development
• Recruitment, selection and development of talent
• Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standards
• Assuring work is completed in a customer focused manner
• Liaises with Government Reporting, Legal and Compliance to ensure compliance of all marketing programs.
• Assures proper staff assignment and timely completion of appropriate training.
Position Qualifications and Experience Requirements:
• BS/BA, MBA preferred
At least 15 years relevant health care (can include biologics, medical device or pharmaceuticals) sales/marketing or related experience including at least 8 years of US focused product management experience with launch of product or line extension and 5 or more years people management experience. Must have demonstrated experience in contributing business input to early stage development projects. Experience in global markets across a broad range of therapeutic categories preferred.